How to build a pricing strategy for a healthy bottom line
John Brubaker
Pricing and margin management in Ag retail is difficult enough as it is, thanks to a fluctuating market, difficulty of accessing up-to-date and accurate data, and stiff competition.
But maximizing your margins in this industry becomes even more complex without a clear, supportive pricing strategy.
So, with seven figures of margin on the line, which pricing method do you choose?
Ag retail mostly pulls from three pricing strategies:
Target-margin
Market-guided
Customer-segmented
Taken individually, each strategy offers its own benefits — and potential pitfalls. But none of these approaches exists in a vacuum. The lines are blurry, and in reality, many organizations operate using pieces of all three.
Regardless of where your organization falls, it’s important to understand best practices and how to use technology to optimize whatever pricing strategy you choose.
Click here to download the whitepaper to learn:
What each pricing strategy looks like in reality
Why your pricing strategy dictates your business goals
How your pricing strategy can be supported with technology
