Smartwyre® launches Demand Compass to redefine demand management across Ag

DENVER — Smartwyre® announced today the launch of Demand Compass — a breakthrough demand management solution that transforms how manufacturers, distributors, and retailers track, plan, and optimize demand across the supply chain. This new capability provides real-time visibility into product demand, enabling more strategic decisions and improved profitability throughout the agricultural input supply chain.

The agricultural supply chain faces ongoing challenges in balancing supply and demand within a cyclical commodity market influenced by seasonal patterns, unpredictable weather, and fluctuating global trade dynamics. Without accurate, real-time data, companies face costly inventory imbalances: too much product ties up valuable cash and overstocks the channel, while too little creates an inability to fulfill critical sales commitments at the farmgate. With short selling seasons, this challenge arises at the worst possible time.

"The agricultural input supply chain has long suffered from limited visibility and disconnected systems," said John Brubaker, CEO. "Demand Compass brings everyone onto the same page, transforming uncertainty into strategic advantage. When manufacturers can see actual downstream demand and retailers can access upstream inventory information, the entire supply chain becomes more efficient and profitable.

The first phase of Demand Compass—Demand Tracking—is now available, offering manufacturers and distributors real-time visibility into inventory and demand signals. Future phases will expand these capabilities, equipping businesses with the tools to enhance forecasting accuracy and optimize supply flows to maximize profitability.

Phase 1: Demand Tracking

• Real-time demand tracking with seamless, permissioned inventory and transaction data sharing between trade partners

• Intelligent sales projections that analyze historical trends to create accurate, dynamic predictions

• Tracking of sales opportunities against your projections throughout the year

• Customizable views to see all products filtered by year-to-date sales, previous season's data, and by partner and location trends

Phase 2: Demand Planning

• Advanced segmentation and trend analysis to view product sales trends across multiple timeframes and adjust strategy accordingly

• Custom forecast creation enabling users to set their own demand forecasts based on market insights rather than relying solely on historical trends

• Targeted demand planning to focus efforts on high-margin and high-demand products for maximum business impact

Phase 3: Demand Optimization

• Profitability optimization tools to identify profit centers and adjust supply accordingly to maximize margins

• Product substitution intelligence to identify alternative products and active ingredients that can mitigate supply shortages

• Scenario modeling to forecast different demand situations and anticipate market shifts for optimized decision-making

The launch of Demand Compass builds on Smartwyre's mission to connect agribusiness commerce to unlock the industry’s business performance. By connecting real-time data throughout the agricultural supply chain, Demand Compass helps businesses break free from the industry's traditional boom-and-bust cycle. The platform enables manufacturers, distributors, and retailers to coordinate more effectively, ensuring the right products reach the right locations at the right time.

For additional details on how Demand Compass transforms demand management, download our new whitepaper at smartwyre.com/white-papers/demand-management-in-ag-is-broken-here-s-how-to-fix-it.