We had the opportunity to sit down with professor and author Bill Schmarzo, aka the Dean of Big Data. In this conversation we dig into a several key concepts and strategies agribusiness leaders should be thinking about including:

• Shifting from a data-driven to a value-driven focus in leveraging data and analytics

• Empowering stakeholders to solve problems and champion the change

• Using data and AI to optimize business decisions, starting with high-value, high-feasibility use cases

• Leveraging the data economic multiplier effect and nano economics to transform the economic value curve

• Avoiding data silos and orphaned analytics through cross-organizational alignment and discipline

• Emphasizing the importance of cultural transformation in leveraging data and analytics